17/03/2025 Initiatives

Como Garden Flower for sustainable shopping

AN OPPORTUNITY-RICH PROJECT FOR COMO TRADERS AND CRAFTSMEN

The Como Garden Flower for Sustainable Shopping project was designed to promote local activities and urban regeneration, making the city more welcoming and attractive for residents and tourists. The creation of an urban hive and the provision of gardens that guarantee flowering in summer and autumn are the starting point to communicate to the public of residents and tourists the importance of neighborhood activities. In fact, as the small bees are essential for the pollination of fruit plants, so the neighborhood businesses are essential for the quality of life of the city of Como

The benefits for Como’s tradesmen and craftsmen joining the project

  1. Participating companies benefit from the visibility and free advertising provided by the new site in the Operators section. Companies wishing to use the new DUC showcase, upon registration can request the free creation of a presentation card of their company on the site of the District.
  2. The participating companies also benefit from the visibility and free publicity provided by specific events organized by the Municipality of Como within the project. The events will be promoted by specific multi-channel social/press/etc…
  3. Membership helps to improve the image of your company, which is associated with the urban regeneration of the city. The symbol of the “bees”, or the realization by the Municipality of an urban hive and the setting up of a city in bloom in each season, will be presented as a contribution of merchants and craftsmen to improve the city of Como.
  4. The companies that join receive a free first supply of stickers bearing the “CITTA’ DI COMO” brand, specially created by the project; these stickers can be used to package their purchases in order to associate them with the territory.
  5. In general, the collaboration between companies, trade associations and the Municipality of Como allows to promote the relaunch of neighborhood activities, fundamental for the quality of life of residents and visitors.

How do I join the Urban Commerce District?

Each operator can help promote a new way of experiencing the city. Here’s how to participate in DUC initiatives:

  1. Membership of DUC. The registration is simple and free: just connect to the dedicated section and fill in the appropriate form, with the option to request the creation of a free presentation card of your company. It is a simple gesture that allows to create a community of operators and institutions capable of planning future initiatives.
  2. Shared showcases. The DUC proposes a simple and effective way of collaboration: the creation of themed showcases at events. Like the flowering of gardens, the windows are decorated simultaneously on the theme agreed. By setting up their own showcase on the same theme, each entrepreneur will contribute to the promotion of the city and the initiatives of the District. To this end, the material to be exhibited will be distributed free of charge by the Municipality.

The program is currently being defined, and events on the agenda include:

  • Workshops for children on the theme of bees;
  • Concerts and parties;
  • Preparation of honey trails that will connect the participating establishments in order to promote their visibility. Customers who make purchases in these shops will be given coupons to collect nice gadgets and to consume aperitifs on the occasion of events.